AutoZone
The Konrad team worked with AutoZone to redesign their in-store sales platform, which enables their employees to look up automotive parts, provide complete job solutions, and detailed information for customer vehicles. For over a year, we developed a brand new experience that advances sales and optimizes employee’s goals and daily workflow.
Overview
My Role
Product Designer
UI Designer
UX Writer
Tools
Figma
Jira / Confluence
Microsoft Teams
Duration
3 Phases
1 Year
June 21’ - June 22’
Team
2x Product Managers
1x Design Lead
4x Product Designers
The Problem
Launched in 2008, AutoZone’s inventory and product management system, processes billions in sales annually for the organization. Today, to accomplish day to day tasks and complete a purchase for a customer, the system requires employees to maneuver through complex workflows and multiple disparate platforms.
The Solution
AutoZone has a well established relationship with its customers through its exceptional products and services. Once in the store, conversions are high but there is an opportunity to solve for discovery and search within the buying experience and reduce friction with a seamless experience on one sales platform.
Project Plan
Discovery & Research
Myself, our Design Lead and two Strategy members conducted onsite research in Memphis, TN. We then held Design Thinking Sessions over the course of 4 days.
Wireframes & Prototypes
We produced initial wireframes that acted as the foundation for the prototype to be tested. Flows were then tested with AutoZoners every 2 months in several cities across the United States.
High Fidelity Designs
In Phase 3, we applied branding elements from the client’s design system. With unique capabilities, new components were added to a separate design system specifically for this product.
Requirements
Technical documentation was created to act as the path to development and implementation. Estimations were provided by our Software Engineering team for feasibility and technology approach.
Wireframes
For 9 months, we developed mid-fi wireframes for 16 flows with 4 new CX Concepts. Our main focus during this phase was to create a touch friendly experience that was intuitive and swift for employees. We had over 50 Client demo’s, designed 350+ concept views, and developed a mi-fi design system.
On-site User Testing
After defining a clear direction for creating the newest version of the sales platform, we traveled to Memphis, TN, Atlanta, GA, and Charlotte, NC to test our designs for each phase of our project. We visited several stores a day to gather data and feedback from employees to implement in our designs.
The Results
1
Unified Z-Net
4
New CX Concepts
25+
AutoZoners Tested
300+
Wireframes & Hi-Fidelity Views
Hi-Fidelity
Our solution to the product’s current state was to create one modern and innovative platform that supports employees with all their daily tasks in the simplest and most intuitive way. We enhanced features to like inputing the Vehicle, added a Customer Profile, and integrated Return capabilities within the product.
During both the Wireframe and the Hi-fi phase, I owned several flows within the new sales platform. This included writing requirements and designing for these views. I created the Starting Page, Adding A Vehicle (YMME), Customer Profile, and Returns.
Design System
For our final designs, we incorporated the client’s Design System which we (Konrad) personally updated in 2020. With the product’s new design and large screens (32 inches) it will be used on, we scaled their design system where needed to coincide with their size. This included a large set of new and unique components that will be added to their existing design system.
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